Services

Pick the depth the decision deserves.

Some questions need an answer this week. Some need a study that still holds up in a boardroom six months from now. Both are here, and both start the same way.

Scoping
A 30-minute kickoff replaces the proposal process.
Price
Fixed at kickoff, in writing, before work starts.
Start
Within a week of sign-off.
Rush
50% faster delivery available on request.

Quick-turn and ad-hoc

When the decision is this week, not this quarter.

Survey Programming & Hosting

Your questions, professionally built and in the field.

From $1,000 + sample fees

⏱3-5 business days ◎Optional Fathom sample sourcing
What you get

Your questionnaire programmed, tested and hosted on a professional platform with logic, quotas and quality checks in place, a live link ready to distribute, and a clean export of the raw data when you close it.

Questionnaire Audit

A second set of expert eyes before your survey goes to field.

From $1,000

⏱3 business days ◎Line-by-line review
What you get

A line-by-line review of your survey with rewrites for biased, confusing or wasted questions, and a revised recommended flow.

Analysis Sprint

You collected the data. We turn it into answers.

From $2,500

⏱72 hours from data handoff ◎Clean, labeled data
What you get

Full crosstabs and data tables from your raw survey data, plus a topline report of the key findings.

Persona One-Pagers

Your segments, made real enough to put on the wall.

From $2,500

⏱1 week ◎Built from your existing data
What you get

One-page profiles for each of your audience segments: who they are, what drives them, and how to reach them, in a format your marketing and sales teams can use on day one.

Quick Pulse

One burning question, answered by real consumers this week.

From $3,500

⏱1 week ◎300 respondents, up to 8 questions
What you get

A fielded survey of your target audience with a topline report and clear takeaways.

Test before you launch

Find out which idea works while changing it is still cheap.

Concept Testing

Know which idea wins before you spend on production.

From $8,000

⏱3-4 weeks ◎500 respondents, 3 concepts
What you get

Concept scorecards with a statistically validated winner, go/no-go recommendations, and optimization guidance for refinement.

Message Testing

Find the claims your audience actually believes, and lead with them.

From $8,000

⏱3-4 weeks ◎500 respondents, up to 10 messages
What you get

Message rankings on clarity, credibility and persuasion, plus specific fixes for underperforming claims.

Understand your brand

What you own in people's heads, and what you only think you own.

Category Entry Points

Learn which buying moments your brand owns, and which ones your competitors do.

From $10,000

⏱3-5 weeks ◎1,000 respondents, up to 30 entry points
What you get

A map of purchase triggers against brand association, competitive positioning across every entry point, and a priority list of moments to attack and defend.

Distinctive Brand Assets

Find out which parts of your brand people recognize without the logo.

From $10,000

⏱4-5 weeks ◎1,000 respondents
What you get

Recognition and ownership scores for each asset, competitive benchmarks, and a clear hierarchy of which elements to protect in every communication.

Understand your customers

Why people buy, switch, or quietly walk away.

Voice of the Consumer

Hear why people buy, switch, or walk away, in their own words.

From $12,000

⏱4-8 weeks ◎12 in-depth interviews or 4 focus groups
What you get

Thematic findings with verbatim quotes, a video highlight reel, and strategic recommendations grounded in real conversations.

Consumer Journey Mapping

See where buyers drop off and which touchpoints actually move them.

From $20,000

⏱6-10 weeks ◎1,000 respondent quant, plus 12 interviews or 4 focus groups
What you get

A full journey map with pain points and moments of truth, decision drivers by stage, and a prioritized optimization roadmap.

Customer Segmentation

Know exactly who your best customers are and how to win more of them.

From $40,000

⏱6-10 weeks ◎2,000 respondents
What you get

Three to five actionable segments derived by advanced clustering analysis, with detailed personas and market sizing for each, and a typing tool for scoring new and existing customers.

Ongoing partnership

For teams that need research more often than they need a project.

Fathom Insights Subscription

A research team on call, without the headcount.

From $2,500/month

⏱3-month minimum, cancel anytime after ◎Quarterly trends readout available as an add-on
What you get

A monthly Quick Pulse survey, five hours of analyst time for ad-hoc questions and data requests, priority scheduling, and a standing discount on all full studies.

Every project

The same things ship with all of it.

Full data tables

Raw data files, SPSS or CSV

A 60-minute presentation and Q&A

Two rounds of revisions

An extra week for follow-up questions

A written scope that governs the engagement

Prices and timings shown are starting points, confirmed at kickoff, and exclude tax and any third-party costs such as incentives or specialist panel. Larger samples, additional markets and languages, more concepts or assets, and tracking studies are scoped on request. Hard-to-reach audiences change sampling requirements and are quoted case by case.

Not sure which one you actually need?

Tell us the decision you’re trying to make. We’ll tell you which of these fits, and say so if the answer is none of them.