Fast. Focused. 95% not wrong.
Research should be a reframe, not a receipt
We helped NASCAR discover their sport isn't just entertainment — it's the rarest place on earth to feel something raw and real. This insight became 'Hell Yeah' — a campaign amplifying the exhilaration and pride fans feel across the nation.
Research that keeps working for you rather than dying in a drawer
A major sportsbook had three distinct audience segments and a creative brief that just changed. We turned their segmentation data into a synthetic panel they could interrogate directly. Test new messaging at 9pm? Validate it before morning.
Perfect answers take too long. Useful ones get used.
A wealth management firm had theories about Millennials: too young, not wealthy enough. We uncovered the truth in a weekend. The segment wasn't a future play — it was a current opportunity being left on the table.
Research and strategy done differently
Research isn't finished until someone knows what to do. That's the line most firms don't cross.
We deliver recommendations, not readouts. We use AI for speed and scale so researchers can focus on what requires judgment.
Fast doesn't mean shallow. It means focused. 48-hour category scans. Full strategic recommendations in 2–3 weeks. We've done this for Walmart and Blue Cross Blue Shield.
Ready to challenge what research can be?
See how we've helped clients make confident decisions, or start a conversation about your next project.