Case Studies
See how we've helped clients make confident decisions with research that delivers clarity, not just data.
Research that reframes the problem vs telling you what you already know.
We didn’t validate what people already said about NASCAR. We uncovered what they couldn’t articulate. The breakthrough was that NASCAR is one of the last places left where emotion isn’t filtered—where noise, speed, and pride collide into something raw and undeniable.
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Strategy at the speed of insight, accelerated by data.
A major sportsbook had three distinct audience segments and a creative brief that just changed. We turned their segmentation data into a synthetic panel they could interrogate directly. Test new messaging at 9pm? Validate it before morning.
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Your hunch may be right, but is it useful?
A wealth management firm had theories about Millennials. We spent a weekend turning a hunch into a strategy and found the opportunity they didn't know they were sitting on.
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